5 big reasons your website traffic is dropping

It is inarguable that traffic is crucial for the survival of any web-based or web-related business. Some people will argue that an increase in traffic does not always translate to an increase in ROI. I always reply to them that there will be little or no ROI if there is not adequate traffic. There are many reasons why your ecommerce store may not be getting as much possible traffic despite the woocommerce plugin like WooCommerce Price By Country Plugin installed on your website.

Although they are many, I will give you five big reasons your website traffic is dropping. It is important to note that it may take one or more of these reasons to cause your website to lose traffic. Besides, this does not happen suddenly. Things like this tend to gradually fall apart. Below are five big reasons why your website traffic is dropping

Changes or updates in algorithms

When it comes to website traffic nowadays, search engines usually are in charge. They have certain criteria for judging a website to see if it is best for the web users searching for answers. They often update these criteria from time to time. You have to keep us with them or they will leave you behind. The reason your website may be losing traffic may be that it no longer ranks as high as it should in the ratings of search engines because of changes or updates in algorithms. You can still correct this by updating your website in line with the current updates of the algorithms of search engines.

Error in tracking codes

You may overlook tracking code plugins but it does not change it from being an important feature for the traffic your website receives. A change in this can cause your website to have unreliable data. To ensure this is not the cause for your website, locate the tracking code on the admin section of your page and ensure that the tracking code is installed and activated properly. You can head over to Google Analytics for assistance and troubleshooting.

Server overload

Your website’s server is like a car and the traffic it receives is similar to passengers. Your car can only carry as many passengers in line with its seating capacity. Anything more than that will cause it to have issues. The same goes for every website. The servers of websites can only carry certain amounts of traffic. Anything more than that and there will be issues. You can contact your service provider for clarity on this issue. If need be, you can move to a bigger server. This brings me to my next point.

Errors resulting from migration

While it is good to migrate your website from a smaller server to a bigger one, it is important you do it the right way. If you make mistakes while moving data, you will most likely have problems later on. Issues like this can also be because of a site redesign. These processes are delicate and you should treat them as such. If you want to migrate or redesign your website, always ensure that you are not throwing away certain essential features like page speed, image optimization, and many others. If this is your mistake, you can work with your developer to troubleshoot your website for you.

Irregular content updates or drop-in content quality

Just in case you are one of those who do not take content seriously, you may want to rethink that behavior. The content of your website is the spine of your website. You may be hurting your website posting irregularly. Always try to post content on your website, frequently and regularly. You may not take note of it but your web users tend to monitor how you post. I do not post frequently and regularly, they may end up losing interest. Try to post content at least twice a week. It is good to outsource but never do it to the detriment of your website. Sometimes, it is best you do not post content at all than post substandard content. Even if you have to outsource content duties to a content writer, ensure that he develops content that is in line with your style.

There are many ways to increase your website’s traffic. However, they will not work if you falter in the above areas.